Here is the latest progress update on our designer adoptions:   more »

Well hello all - it's that time again where we see how the adoptions have been going.   more »

It's time for another check-up on the charts, dear adopters.

Biggest gains were for Kelly Love and Georgie W, with elements sold for quite a number of the others. Delighted to report that Saia Ikavalko got off the mark, because Funky Homo Sapiens is an inspired name for a label!   more »

Here's the rundown of today's movers and shakers - please supply your own drumroll.    more »

"Awlright Nicey*, you crazy rocker; who are the movers and shakers this week, great mate?"   more »

So we're all about adopting fashion designers - but what does that mean?
What:
* Buy a share, or 'element' in an independent designer's next collection.
* Each element costs 15 Euros, of which 14 Euros are invested in the designer's adoption.
* If you change your mind you can withdraw your elements (minus 1 Euro for processing) or switch designers at any time up until the designer hits their target.
* Once 5,000 elements have been sold, your designer is officially 'adopted'.
* They create a new collection and sell it on catwalkgenius.com.
* Profits from all these sales are split equally between you, the designer and us.   more »

Get 'em while they're hot! These 5 beauties are each worth 1 adoption element and can be used for any opted-in designer like so:   more »

... and they're off! A few more adoption elements have been sold and so it's only right and proper that we celebrate this fact with a table:   more »

Yipee and yatarr!

We're about as excited as it's possible to get, because our first designer is off the marks and on the first step towards the €70,000 adoption fund!   more »