Amanda runs the show over at Fashion, Evolved – a blog devoted to snuffling out the very best of ethical stylishness.

I had a very nice chat with her the other day about what she was up to. Through the miracle of the internets, you can now find out what she had to say, simply by reading on…

It’s pretty clear that you’re not new to this blogging game.
A: No, I ghostwrite a few blogs and have 4 of my own. I love that the blogging community is just so supportive of one another. I started Fashion, Evolved in April.

That’s a lot of writing! Do you ever get writer’s block?
A: Blogging is my game – I can talk up a storm, so writing’s not a problem! I could honestly blog all day.

Fashion, Evolved is all about bringing a change of consciousness about ethical products. Do you see change happening?
A: A couple of years ago I wasn’t impressed with what was happening. It seemed like there was a lot of greenwash around, with everyone claiming they were organic when they actually weren’t. Now, there’s a huge movement happening and sites like Catwalkgenius.com and Etsy are making organic and recycled products available and affordable.

The majority of ethical products are still bought online, where you can’t try them on. That used to put buyers off but now ethical designers are available in boutiques and people’s friends are wearing them, so people are now more confident about buying them on the internet.

So do you think that the internet is fuelling the organic movement?
A: I think it’s a huge source of the interest, but there’s also Al Gore’s movie and things like Earth Day, so the media is catching up on the story and people who might not have been aware before suddenly are. It’s not going to slow down - it’ll only continue to pick up steam.

People will always want to buy clothes and people also to buy independent because that’s the ecological and ethical choice. Now those options are available and that was what was missing before. The internet makes that happen.

How much of your wardrobe is ethical? How do you find your clothes?
A: A while ago I went on a rampage! I’d lost some weight and needed to change my wardrobe anyway, so I got rid of quite a lot – not everything, because that in itself would create waste. I don’t own any fur and I buy a lot of second hand and vintage clothing, then get them tailored.

That’s a very cheap way of getting clothes, so it means I can afford to go and buy the gorgeous, stunning things to go with them. It’s not an easy way to shop, but people who love fashion always buy this way, seeking out fabulous things. Most people don’t do that, because it’s easier just to pick something up in Walmart.

The blog is about fashion and a whole lifestyle – there are a million different ways to incorporate green living into your life; I chose fashion because it’s my passion. I also hate being preached to; I think everybody hates it when they’re told ‘everything must be entirely vegan’, it’s just not possible, so I don’t do that.

However the fashion industry needs a wake-up call, because they’re just resting on their laurels. There was a ‘golden age’ of design where manufacture quality was everything; now there’s an attitude where goods are produced as cheaply as possible and they think that if they put the right label on it, people will buy it. That’s why sites like yours are important.