I was already very impressed with the BBC's 'Thread' initiative to highlight fashion that's ethical and sustainable, but now they're running a genuinely exciting competition for stylish dressers who share our passion for such things.

Here's the deal:

1. Style yourself in an outfit you deem to be ethical, then send in a pic to the Beeb.

2. Four finalists will attend London Fashion Week and compete in a 'task'. I'm guessing it'll be style-related, but I guess pie-eating or giant jenga aren't entirely out of the question.

3. The winner will assist in styling the Thread show at LFW, which is fabulous - not to mention pretty good for the ole' CV.

For more details, check out the Style Seach video. Let us know how you get on - I'll happily be your unofficial cheerleader.